Adidas x Newcastle United: A Concept Campaign

Combining my love for Adidas, football, and St. James' Park.

Close-up of the analogue paper textures and torn edges used in the Adidas x Newcastle United campaign by Kate Wallace

A series of layered digital collages constructed in Adobe Photoshop, blending digital cleanliness with analogue imperfection.

This concept campaign for Pinterest—imagining the Newcastle United 25/26 Samba trainers—is built from custom-created source material, including photographed textures, drawings, and paint. The result is a nostalgic, hybrid, and playful exploration of football culture and iconic streetwear, inspired by St. James’ Park heritage.

#DigitalCollage #PinterestCampaign #AdidasSamba #NewcastleUnited #AdobePhotoshop #ConceptArt

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Visual Development